Press Release - May 3, 2010

Want to go with Emmitt Smith as his guest when he’s inducted into the Hall of Fame in August?

Bid for charity on this trip and others in the Inaugural Emmitt Smith Celebrity Invitational At TPC Craig Ranch May 14, HA.com/EmmittSmith

DALLAS, TX – Winning bidders in a fund-raising auction can be the guest of former Dallas Cowboys star Emmitt Smith when he's inducted into the NFL Hall of Fame in August, spend two days at the 2011 Masters with Emmitt or attend The Dancing With The Stars finale with he and his wife in May, among other fantasy lots. Proceeds from the May 14 auction conducted by Heritage Auction Galleries of Dallas, Texas (HA.com) will benefit a charitable foundation established by Smith and his wife.

Heritage Auction Galleries is teaming up with Pat & Emmitt Smith Charities as an official event sponsor of the inaugural Emmitt Smith Celebrity Invitational, May 14-15, at TPC Craig Ranch in McKinney, Texas. Heritage will provide auction support, an auctioneer and broadcast the auction portion live on its Heritage LIVE! bidding platform at HA.com for a special live Fantasy Auction during the Friday evening festivities.

Register as a member at HA.com, and watch the auction live on Friday, May 14, at HA.com/EmmittSmith; registration is quick, easy and free. Bidders-members can then participate during the auction from anywhere in the world, vying for their favorite Fantasy lot with a simple click of a button. All proceeds from the special fantasy auction go to benefit Pat & Emmitt Smith Charities, which is driven to create educational experiences and enrichment opportunities for underserved children.

The five special lots include: An Emmitt Smith Hall of Fame Fantasy, August 7-8, 2010 in Canton, Ohio; Dancing with the Stars Finale Fantasy, May 23-24, 2010 in Los Angeles, CA; Cowboy Legends Poker Fantasy Del Frisco’s, Dallas, Date TBD; NYC Fall Fashion Week Fantasy Hosted by Tina Craig, “The Bag Snob” September 12 – 15, 2010 New York City, NY; Master’s Golf Dream Fantasy Date: April 6-10, 2011 Augusta, GA.

Details are available at the above links. All lots are being offered without reserves, meaning that anyone with a yearning to spend some quality time with Pat & Emmitt Smith, and to donate to a great cause at the same time, potentially has a shot at winning one of these amazing fantasy lots.

“This is a great charity and a great event,” said Todd Imhof, Executive Vice President of Heritage, “and we are thrilled to be partnering with such a generous organization for what is certainly going to be a very exciting auction.”

Smith, who will be inducted into the Pro Football Hall of Fame this summer, announced The Celebrity Charity Golf & Poker Tournament in a press conference on Tuesday, April 13, at Heritage Auction Galleries’ Design District Annex at 1518 Slocum Street. The NFL’s all-time leading rusher and his wife, Pat, have long been focused on the philanthropic efforts in the Dallas area as well as nationwide.

“Heritage Auction Galleries is a great partner and will play an integral role in our inaugural event,” said Emmitt. “Thanks to their services, we will be able to reach a lot of people with the unprecedented fantasy experiences we have up for bid.”

“Emmitt and I believe that every child deserves the opportunity to chase their dreams,” said Pat. “The great people at Heritage are helping us to raise money that will provide these children with resources they need to chase those dreams.”

The Inaugural Emmitt Smith Celebrity Invitational Golf Tournament will take place at TPC Craig Ranch on May 14-15, 2010. Festivities will include a VIP Invitation-only Red Carpet Pairings Party, Live Auction of Once-in-a-Lifetime Fantasy Experiences and a Celebrity Texas Hold’em Poker Tournament on May 14. The private Celebrity Pro-Am Style Golf Tournament will take place on May 15.

Some of the many confirmed celebrity participants to date include Emmitt Smith, Marcus Allen, Jerome Bettis, Steve Beuerlein, Bruce Bowen, Derrick Brooks, Tim Brown, Eric Dickerson, Roy Green, Michael Irvin, Rickey Jackson, Michael Johnson, Daryl Johnston, Ed “Too Tall” Jones, Donna Richardson Joyner, Nancy Lieberman, Floyd Little, Rodney Peete, John Randle, Barry Sanders, Jason Terry, Winfred Tubbs, DeMarcus Ware, Spud Webb, Darren Woodson, Rayfield Wright and more to come.

Heritage Auctions, headed by Steve Ivy, Jim Halperin and Greg Rohan, is the world’s third largest auction house, with annual sales more than $600 million, and 500,000+ registered online bidder members. For more information about Heritage Auctions, and to join and gain access to a complete record of prices realized, along with full-color, enlargeable photos of each lot, please visit HA.com. Want to get the up-to-the-minute updates and breaking news stories about Heritage Auctions? Get them as they happen at: Twitter.com/HeritagePress; Twitter.com/JimHalperin; Facebook: Heritage Auction Galleries. To view a compete archive of Heritage press releases go to: HA.com/PR. To link to this press release on your blog or Website: HA.com/PR-1828.

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