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Media Relations

Christina Rees

Christina Rees

Director of Public Relations and Communications

CRees@HA.com
Steve Lansdale

Steve Lansdale

Senior Public Relations and Communications Specialist

SteveL@HA.com
Rhonda Reinhart

Rhonda Reinhart

Intelligent Collector Editor and Communications Specialist

RhondaR@HA.com
Jesse Hughey

Jesse Hughey

Public Relations Specialist

JesseH@ha.com

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Media Distribution

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Press Release - June 29, 1999

Heritage Restructures Buyer's Premiums for Bullet Auctions

Dallas, Texas: Bob Korver, Director of Heritage Numismatic Auctions, has announced that Heritage has raised the Buyer's Premiums for its Bullet Auctions to 15%. "All future Bullet Auctions will feature a 15% Buyer's Fee, matching the 15% Buyer's Premium in our Signature Sales. Having a consistent fee for both types of sales will help prevent any confusion or miscalculations by our bidders. Our Bullet Auction consignors pay no seller's commission whatsoever."

Heritage has been revitalizing the format of their Bullet Auction, with several important changes that benefit consignors and bidders. All Heritage Bullet Auctions now feature:

  • color-imaging of all single-coin lots on the Heritage website: www.heritagecoin.com;
  • our exclusive Interactive Internet™ web-based catalog with computerized bidding on the Heritage website www.heritagecoin.com;
  • an improved printed catalog, with three pages of color plates, sent to the best mailing list in the industry.
Continued Korver, "The main differences between Signature Sales and Bullet Auctions concern timing, content, and production. Our Bullet catalogs contain only coins certified by PCGS, NGC, and ANACS, with shorter consignment cut-offs (15 days before sale) and quicker settlement checks (15 days after sale). Our Signature Sale catalogs contain the total range of numismatic material (ancients, world coins, certified and uncertified U.S. material, currency, medals, and miscellany), with highlights photographed in black & white and color. Both types of sales are held in conjunction with major conventions, usually back to back, with lot viewers examining the coins simultaneously."

Added Leo Frese, HNAI Consignment Coordinator: "The posting of full-color photographs of virtually every lot on the Heritage website eliminates one of the principal differences between Signature Sales and Bullet Auctions - the lack of photography of the Bullet coins. This makes the Bullets, with their quicker turn-around and lower seller's commissions, an even better deal. We expect a major growth in sales over the next year."

According to Heritage Co-Chairman Jim Halperin, "Our Interactive Internet™ software continues to demonstrate great success, with participation growing at every sale. Millions of dollars of Internet bids are being received for every auction, and our continuing national publicity campaign promises even more participation in the future. The imaging of all coins on our Website promises increased global participation, as bidders will understand exactly what they are bidding on. We add all this extra demand to the already strong book and floor bidders."

Heritage is currently accepting consignments for the following Auctions:
Aug. 6, Pre-ANA Bullet Auction · Chicago, IL
   · Consignment deadline: July 18

Aug. 9-10, ANA Bullet Auction · Chicago, IL
   · Consignment deadline: July 23

Sept. 22-24, Long Beach Signature Sale · Long Beach, CA
   · Consignment deadline: July 23

Oct. 7-10, E-Fair Signature Sale · Columbus, OH
   · Consignment deadline: Aug. 26

Sept. 25, Long Beach Bullet Auction · Long Beach, CA
   · Consignment deadline: Sept 10

For more information about consigning, please contact Leo Frese or Bob Merrill at the Heritage Consignor Hotline: 1-800-US COINS (800-872-6467) Extension 222. Heritage is headquartered at 100 Highland Park Village, 2nd Floor, Dallas, Texas, 75205-2788.

Heritage is headquartered at 3500 Maple Avenue, 17th Floor, Dallas Texas, 75219-3941. Heritage's Internet website can be found at: www.heritagecoin.com. Collectors can sign up for free e-listings at the website.