First 2012 Web Traffic Reports Show HA.Com By Far Most Popular Auction House Site; Now In The Top 3,000 Of All U.S. Web Sites

Heritage Auctions website draws almost double the unique visitors as its five closest competitors last year, according to Compete.com; almost three times more than closest online rival

DALLAS, TX – Heritage Auctions’ website, HA.com, proved itself the dominant online auction source last month, obliterating its competition with nearly 725,000 unique visitors to Heritage Auctions site in the first month of 2012, according to Compete.com, a website devoted to tracking web traffic. Compete.com ranked HA.com as one of the top 3,000 sites in America (there are over 150,000,000 American web sites) at #2967.

“Our exact number of unique visitors last month was actually 724,931,” said James Halperin, Co-Chairman of Heritage Auctions, “No other major auction house came close to those numbers.”

The total number of unique visitors to HA.com is nearly double the combined total number of unique visits the websites of Heritage Auctions’ five closest competitors’ web sites (Christies ranked as #9093, Sothebys #36,342, Bonhams #36,363, Stacks & Bowers #154,997 and Phillips De Pury #244,256) received in the last 12 months. Christies.com, was the closest, with just more than 238,000 unique visitors:

http://siteanalytics.compete.com/ha.com/

http://siteanalytics.compete.com/christies.com/

http://siteanalytics.compete.com/sothebys.com/

http://siteanalytics.compete.com/bonhams.com/

http://siteanalytics.compete.com/stacksbowers.com/

http://siteanalytics.compete.com/phillipsdepury.com.com/

“We put a tremendous amount of research and time into making our website comprehensive, customer friendly and easily accessible,” said Halperin. “Collectors, historians and art aficionados alike have responded with great enthusiasm. We’re humbled and grateful for that support and will continue to strive to make HA.com one of the most useful sites on the web.”