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Press Release - September 19, 2014

Catskills New York Estate Sold For $3.4 Million By Heritage Auctions

Multiple bidders vie for 6-acre peninsula estate in Bethel, New York

DALLAS — Sunrise Falls: a Catskills Estate, a palatial estate on its own peninsula on New York's Toronto Reservoir, was sold for $3.4 million by Heritage Luxury Real Estate Auctions. The unique, 13,000 fully-furnished square foot home complete with wine cellar and art gallery saw interest from multiple bidders and their representatives. More than 100 qualified bidders expressed interest in the property, resulting in more than 12 qualified showings.

"The seven registered bidders recognized the quality of the home and the location of this incredible turn-key property 90 minutes outside New York City," said Nate Schar, Co-Director of Heritage Luxury Auctions. "Heritage takes great pride in this transaction and our proven ability to reach more than a million potential bidders.

Located in serene Bethel, New York, the no-minimum, no-reserve auction included all furnishings and artworks. The estate's four levels of impeccable construction include custom living areas ranging from six bedrooms and eight full baths to a separate three-bedroom guest wing and in-laws suite. Entertainment areas include a 1,000-bottle wine cellar with tasting room, home theater, art gallery, and observatory.

Heritage Auctions' in-house marketing department conducted an extensive international campaign, drawing interest from around the world. Taking a media agnostic approach, the multi-tiered effort successfully reached more than 7 million clients and potential bidders. "The ad campaign couldn't have been better — great job!" the seller declared. "Thank you very much."

Heritage Luxury Real Estate Auctions is now accepting additional grand residences and estates for fall and winter auctions. Heritage is the most recognized luxury real estate auction company, serving clients with luxury properties valued over $2.5 million across North America, for a free auction evaluation for your property, please visit

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