Skip to main content
Go to accessibility notice

Search Press Release Archive

Press Release - July 23, 2010

Classic Hollywood musicals – Footlight Parade and Follow the Fleet – lead $1.189 million Heritage Movie Poster auction

Rocky poster brings $5,975 to lead modern offerings at Heritage July 16 Signature® event

DALLAS, TX – More than 1200 bidders took full advantage of the more than 1100 classic movie posters offered in Heritage Auctions’ July 16-17 Signature® Movie Poster Auction, driving the total to an impressive $1.189 million, led by a 1933 poster for Warner Brothers Footlight Parade, the famous Busby Berkeley musical starring James Cagney, which realized $47,800. All prices include 19.5% Buyer’s Premium.

“The demand for early musicals is strong with collectors,” said Grey Smith, Director of Vintage Movie Poster Auctions at Heritage, “as this auction proves. There were a number of world record posters sold this weekend and with this group of quality material, collectors responded appropriately.”

The beautiful art-deco image of the Footlight Parade one sheet was the top lot, but a gorgeous three sheet poster for RKO’s 1936 Follow the Fleet, one of the best dancing pictures made by Fred Astaire and Ginger Rogers, still brought plenty of spirited bidding before settling at $19,120 to go home with a determined collector.

One of the most interesting moments in the auction came when a rare ”drive-in” style one sheet to the Academy Award winning 1977 film Rocky was brought on to the block and had an estimated pre-auction estimate of $400 and up. When the dust cleared the winning bid was an astounding $5,975 for this rare poster.

Romantic musicals came quickly back into the fore of the auction with a one sheet for 20th Century Fox’s 1941 Moon Over Miami, starring Betty Grable and Don Ameche, which quickly rose to a final price of $14,938, while a one sheet for Warner Brother’s 1933 mystery Private Detective 62 – one of Williams Powell’s last films before taking on the iconic role of Nick Charles in the Thin Man series – brought $13,145.

Further highlights include, but are not limited to:

Hula (Paramount, 1927). One Sheet (27" X 41") Style A: On the heels of her success with Wings, the effervescent and buoyant Clara Bow was at the height of her fame starring as Hula Calhoun, a free spirit who falls for the very proper and very married English gentleman, Anthony Haldance (Clive Brook). Realized: $13,145.

Casablanca (Warner Brothers, 1940s). First Post-War French Affiche (31.5" X 46.5"): Ranked as the number three film of all time in the American Film Institute's 2007 poll, this is certainly a classic, loved by film fans everywhere. Realized: $11,353.

Cat People (RKO, 1942). One Sheet (27" X 41"): Val Lewton produced this moody and magnificent film on a very modest budget, and turned it into one of the most frightening films of the 1940s. Beautiful Simone Simon stars as a woman who turns into a panther when emotionally charged. Realized: $10,158.

The Adventures of Robin Hood (Warner Brothers, 1938). One Sheet (27" X 41"): From the classic title painted on a shield, to the colorful image of the dashing Errol Flynn loosing an arrow while "Maid Marian" (Olivia de Havilland) is tucked safely behind him, this poster stands out as one of the defining moments in Hollywood's storied history. Realized: $9,560.

Hop-a-long Cassidy (Paramount, 1935). One Sheet (27" X 41"): Original paper from this seminal Western is nearly impossible to come by, with probably less than a handful of posters existing today, as Heritage knows of only one other copy. Realized: $9,560.

Heritage Auctions, headed by Steve Ivy, Jim Halperin and Greg Rohan, is the world’s third largest auction house, with annual sales more than $600 million, and 500,000+ registered online bidder members. For more information about Heritage Auctions, and to join and gain access to a complete record of prices realized, along with full-color, enlargeable photos of each lot, please visit

Want to get the up-to-the-minute updates and breaking news stories about Heritage Auctions? Get them as they happen at:;; Facebook: Heritage Auction Galleries. To view a compete archive of Heritage press releases go to: To link to this press release on your blog or Website:

Heritage membership

Join Now - It's Free

  1. Past Auction Values (prices, photos, full descriptions, etc.)
  2. Bid online
  3. Free Collector newsletter
  4. Want List with instant e-mail notifications
  5. Reduced auction commissions when you resell your
Consign now
  • Cash Advances
  • More Bidders
  • Trusted Experts
  • Over 200,000 Satisfied Consignors Since 1976

Learn about consigning with us

I certainly will submit other items to be placed in the Heritage Auctions.
Robert Jaques,
Hartselle, AL
View More Testimonials receives more traffic than any other auction house website. (Source: