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Press Release - July 25, 2012

Heritage Auctions debuts free Heritage Mobile Catalog for iPad

Fully interactive digital catalog lets you view hi-res images, read descriptions, place bids and follow auctions in real-time

DALLAS – As of today, July 25, collectors can officially download Heritage Auctions’ brand new Heritage Mobile Catalog(HMC) for iPad, completely free, at the Apple iTunes store.

“This is a fully interactive, completely immersive app that collectors will find completely in line with the first class Heritage experience they’ve come to know and appreciate,” said Paul Minshull, COO of Heritage Auctions. “We’re a company that not only embraces technological innovation, but also holds it to a very high standard. For many collectors this will provide significant change in their collecting experience.”

The Heritage Mobile Catalog, easily downloadable when “Heritage Auctions” is typed online at the Apple iTunes Store, the HMC allows collectors to download all the items in Heritage’s current and past auctions – viewable at your convenience, even while offline – and also browse the entire catalog, filter results based on keywords or a specific search, view a slide show of items, dig into full descriptions and large images, Bid and Track and update to current bid information any time a user connects to the Internet.

“This is the next step in collecting,” said Minshull “You can be in your pajamas, you can be on a boat in Caribbean or you could be hiking the Himalayas. If you have Internet service and an iPad, then you can now keep up with your auction.”

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