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Press Release - February 19, 2013

Heritage Auctions' Greg Holman featured on VH1's new memorabilia series

Hosts Gary Dell'Abate and Jon Hein explore world of pop culture collectors, premieres Thursday, Feb. 21st at 10/9c on VH1 Classic

DALLAS — Heritage Auctions' Greg Holman joins a cast of pop culture experts for the new reality TV series, "For What It's Worth." Premiering Thursday, Feb. 21, at 10/9c on VH1 Classic, "For What It's Worth" explores the intricate world of music and pop culture memorabilia and the mind of "The Collector."

Throughout six, half-hour episodes, hosts Gary Dell'Abate and Jon Hein canvas the country exploring a different goldmine of pop culture memorabilia each episode. Each episode also finds the noted pop culture fanatics and music know-it-alls setting up shop in The Warehouse, where everyman collectors present their prized possessions to Gary, Jon and a team of experts - like Greg - who gladly put a price tag on their invaluable wares.

When he's not coordinating Heritage's Comics Auctions among other tasks, Greg is no stranger to brining the world of collectibles to the small screen. He has done screen tests, interviews and/or shows for ABC, A&E, Cineflix, The Discovery Channel, The History Channel, NBC, PBS, Viacom, and a number of other independent production companies. He was the co-star of Heritage Auctions' ABC special "The Great Big American Auction" and has appeared on A&E's "Storage Wars: Texas". Greg also is an active food and travel writer. He is a columnist for several local magazines, he and his wife Lisa both write for the Press Club of North Texas, and he pens the popular, award-winning food blog EatDallas.blogspot.com. Greg enjoys performing music regularly as the lead vocalist for the nationally recognized Pink Floyd tribute band "Lone Star Floyd" and he has recorded several albums as a drummer and vocalist. He's had the pleasure of creating performances with personalities ranging from Ty Pennington, Dolly Parton's band, Carlos Santana and now with Dell'Abate and Hein.

Dell'Abate, also known as Howard Stern personality "Baba Booey," has amassed a behemoth pop culture knowledge base from his 20-year stint with Howard Stern as producer. Hein, who famously coined the phrase "Jump the Shark," co-hosts The Wrap Up Show with Dell'Abate on Sirius XM's Howard 100 and "Fast Food Mania".

"For What It's Worth" features some of the greatest pop culture collections in the country: in Nashville, they explore all the vinyl being sold at Jack White's Third Man Records and also take a privileged peek inside the exclusive Third Man Records Vault; back up north, they survey a celebrity hair lock vault with samples from Marilyn Monroe and Abe Lincoln; then to Pittsburgh for the world's largest record collection; and out west to the city of angels, for the iconic Michael Ochs Archives, one of the world's most prolific rock and roll photo anthologies.

"For What It's Worth" premiers Thursday, Feb. 21, at 10/9c on VH1 Classic.

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