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Press Release - April 28, 2017
Collectible Sneakers Introduced by Heritage In Groundbreaking AuctionCollectible Sneakers Introduced by Heritage In Groundbreaking Auction
Michael Jordan's Retirement Gift to Kobe Bryant, Back to the Future Air Mags, sneaker collaborations with Mr. Brainwash, KAWS to be offered
"The history, scale, importance and rarity of this set is unrivaled," said Leon Benrimon, Director of Modern & Contemporary Art at Heritage Auctions.
The title of the auction, "The Future is Now," was adopted from the box for the 2016 Nike Air Mag, a sneaker made famous by Michael J. Fox in Back to the Future II. The automatically lacing sneaker, first conceived in 1989 and finally developed in 2016, symbolizes the growing global interest in the collectible sneaker market. The auction also will include the 2011 edition of the Nike Air Mag accompanied by its original box, hand-signed by Tinker Hatfield, the sneaker's creator. Additional highlights include one of a kind Nikes hand-painted by street artist "Mr. Brainwash" and collector favorites such as Yeezys, classic and retro Jordans, Nike x Supreme collaborations, and the recent Air Jordan x KAWS collaboration.
"It's an exciting moment for Heritage as we undertake this initiative to bridge the gap and draw similarities between industries that have been heavily influenced by street culture and contemporary art," Benrimon said. "Our goal is to offer bidders a new platform where they can collect a diverse group of objects."
For"The Future is Now," Heritage is proud to partner with StockX, the worlds' first "stock market of things," to provide expertise, support and authentication as Heritage makes its initial foray into sneakers. Currently estimated at $6 billion globally, the secondary sneaker market includes dozens of channels, including online marketplaces, apps, consignment shops, trade shows and more, but until today, never has had a true presence at auction.
"We're excited to partner with Heritage for 'The Future is Now,'" said StockX Co-Founder and CEO Josh Luber. "As StockX prepares to expand from a sneaker stock market to one for watches and handbags, as well, it's a perfect time to help Heritage – a leader in the luxury watch and handbag space – expand into sneakers."
The sale will also be supported by Artsy, where collectors will be able to bid live and online on auction lots.
ABOUT HERITAGE AUCTIONS
Heritage Auctions is the largest collectibles and sports auctioneer in the world and remains at the forefront of contemporary culture, marketed demand, and collector's interests. Heritage maintains offices in New York, Dallas, Beverly Hills, San Francisco, Chicago, Palm Beach, Paris, Geneva, Amsterdam and Hong Kong.
The Internet's most popular auction-house website, HA.com, has over one million registered bidder-members, and searchable free archives of four million past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit.
StockX is the world's first online consumer "stock market of things" for high-demand, limited edition products including sneaker and, coming soon, watches and handbags. Participants buy and sell authenticated products in a live 'Bid/Ask' marketplace where they anonymously trade with stock market-like visibility. The StockX exchange offers buyers and sellers historical price and volume metrics, as well as in-depth market analysis and news. StockX launched StockX TV, it's 'Mad Money for sneakers' show, in April 2017.
ABOUT MAKE-A-WISH GREATER LOS ANGELES
Founded in 1983 and now in its 34th year, Make-A-Wish Greater Los Angeles has granted more than 9,400 wishes to children living in the communities throughout Los Angeles County. Annually in Los Angeles, the chapter grants about 350 wishes locally and facilitates nearly as many wishes for children from all over the world whose wish is to come to Los Angeles. Make-A-Wish Greater Los Angeles is part of Make-A-Wish America, a national organization that grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Make-A-Wish is one of the world's leading children's charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes in the U.S. since its inception in 1980.
Artsy is the leading destination for exploring and collecting art from the world's top galleries, museums, art fairs, and auction houses. Artsy partners directly with the most influential players in the art world, providing collectors and enthusiasts a central resource to learn about and purchase artwork from anywhere in the world. Powered by The Art Genome Project, a personalization system that maps the connections between artists and artworks, visitors to Artsy can browse art from the world's leading museums, collect artworks from thousands of top galleries, explore international art fairs before they open to the public, bid in auctions from leading auction houses, and read about the art world in the world's most-read arts publication. Our mission is to make all the world's art accessible to anyone with an internet connection.
Elon Werner, Director of Communications
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