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Press Release - June 26, 2020

Never-Released Sega Pluto Prototype Will Finally Reach Public in July Auction

Prototype offered through Heritage Auctions is one of two known to exist

SEGA game console prototype Heritage Auctions
DALLAS, Texas (June 26, 2020) – The Sega Pluto-02 Console Prototype - Sega (c. 1995-1996) from Sega’s cancelled project to create a second model of the Sega Saturn console will be among some of the most intriguing lots in Heritage Auctions’ Comics & Comic Art Auction July 9-12 in Dallas, Texas.

"Project Pluto,” as it was known internally at Sega, was likely kicked off due to "The Price Heard Around the World,” as it is now called. Sega announced the U.S. release date and price of the Sega Saturn during its press event at E3 in 1994, only to have its $399 retail price famously mocked during Sony’s own press release just minutes later with its $299 price announcement for the PlayStation. Despite the Saturn’s commercial success in Japan, the PlayStation’s cutting-edge polygonal graphics and its lower price point were a devastating blow to Sega’s under-produced, 32-bit console in the U.S. market.

Sega set out to make a second, lower-priced version of its Saturn Console to market exclusively to its U.S. customers, but the project was never officially disclosed it to the public. Known internally as "Project Pluto,” this new version of the Sega Saturn would have included a built-in NetLink Internet Modem and hard drive. Had the project been completed and released to the public, it would have been the first video game console to have internet capabilities straight off the shelf.

"There are only two known prototype units known to exist from this project, the Pluto-01 and the offered Pluto-02,” Heritage Auctions Video Games Director Valarie McLeckie said. "Had a former Sega employee not disclosed the existence of this prototype, with photos of this offered unit, it’s certainly possible that this unannounced project ultimately could have been lost to time. We expect the provenance of this particular unit will make it especially alluring to both prototype and Sega collectors.”

Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world’s largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, San Francisco, Chicago, Palm Beach, London, Paris, Geneva, Amsterdam and Hong Kong.

Heritage also enjoys the highest Online traffic and dollar volume of any auction house on earth (source: SimilarWeb and Hiscox Report). The Internet’s most popular auction-house website,, has more than 1,250,000 registered bidder-members and searchable free archives of five million past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit.

Steve Lansdale, Public Relations Specialist

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