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Press Release - January 8, 2019

One of the Finest 1933 Goudey Baseball Set in Existence to be Sold as Individual Lots in January 24 Heritage Sports Auction

Superior PSA Registry set will tempt hobby’s top collectors

1933 Goudey PSA Set Registry
DALLAS, Texas (January 8, 2019) — It was the greatest expression of optimism in the history of the trading card industry, launching the Bubble Gum Era of card collecting during the darkest days of the Great Depression. As banks failed and desperate men waited for hours in bread lines, the Goudey Gum Company broke new ground with a 240-card issue featuring such pre-war legends as Babe Ruth, Lou Gehrig and Mel Ott.

Heritage Auctions will scatter those 240 parts to the collecting winds with the presentation of the Number One Current Finest assembly in the PSA Set Registry, the fourth finest of all time. Bidding is now open for the Jan. 24 auction.

"Everybody loves the 1933 Goudey issue," said Chris Ivy, Director of Sports Auctions at Heritage. "It's a real thrill to bring the best set in the hobby to our bidding audience."

Calculated to a combined rating of a remarkable 8.68, the set is broken down into its individual components in this single-consignor event, surrendering the PSA throne in the process, most likely to an active bidder in this sale.

Nearly half of the thirty-four cards graded PSA Mint 9 feature subjects immortalized in the Baseball Hall of Fame, including Grove, Ott, Hubbell, one Gehrig, two Ruths (#144 and #181) and one of the hobby's foremost "grails," the elusive Nap Lajoie #106.

The 1933 Goudey PSA Set Registry Catalog Auction and will close in Extended Bidding format at 10 p.m. Central time Jan. 24 on

Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world's largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, San Francisco, Chicago, Palm Beach, London, Paris, Geneva, Amsterdam and Hong Kong.

The Internet's most popular auction-house website,, has over one million registered bidder-members and searchable free archives of four million past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit. For breaking stories, follow us: and

Eric Bradley, Director, Public Relations

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Needless to say I was overwhelmed by the results of the auction and I truly believe it was Jill’s efforts in promoting and displaying the piece that brought in the extra value.
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