Media Relations
Press Release - March 31, 2026
As Pokémon Celebrates 30 Years, PSA Mint 9 Pikachu Illustrator Draws Record $1.4 Million to Lead Heritage’s $7.6 Million Record-Setting Trading Card Games Auction
| PSA 10 Skyridge Master Set achieves record $1.2 million and first appearance of Godzilla — the “Holy Grail of Manga” — climbs to record $81,250 at March 27–28 event DOWNLOAD DIGITAL PRESS KIT After the hatching of those first video games, the entertainment juggernaut would evolve to include mobile games, movies, home video, toys and the Pokémon Trading Card Game. Early trainers could buy a pack of 11 cards for about $4. Nowadays original Base Set Booster Packs routinely sell for thousands of dollars apiece, while rare cards — such as the Pikachu Illustrator card, which was awarded as the grand prize of one of the first three illustration contests publicized in CoroCoro Comic — go for far more. The third-party authentication company PSA has certified 15 copies of the card at Mint 9, with only one copy graded higher. The Illustrator featuring the franchise mascot is often called the “Holy Grail” of the hobby. “Pokémon continues to prove it’s no longer just a kids’ game — it’s one of the hottest collectible markets in the world,” says Heritage Auctions Trading Card Games Managing Director Jesus Garcia. “The sale of the Pikachu Illustrator for over $1.4 million is a testament to how far the market has evolved. As the 30th anniversary celebration continues, we’re seeing nostalgia reach new heights, driven largely by millennials who grew up with the franchise and are now at a stage where they can pursue truly high-end pieces. This combination is driving results that would have been unimaginable just a few years ago.” Another of the hottest cards in the hobby is the First Edition Base Set Charizard. One of only 125 copies worthy of a Gem Mint 10 from PSA, this copy pulled in $550,000. The $125,000 sale of a sealed Japanese booster set and $212,500 for a Sealed Pokémon Skyridge Booster Box also set all-time highs. For the first time in Heritage history, the Trading Card Games auction included a devoted Manga auction, which included debuts of several massively popular characters and franchises. Fittingly for the pop culture trend-setting Heritage, the initial Manga sale set some world records of its own. The Dragon Ball Z production script from episode 95 of the series, “Transformed At Last! The Legendary Super Saiyan, Son Goku,” earned a record $52,500. The episode first aired June 19, 1991, in Japan and is among the most important in the series. It features the first Super Saiyan transformation, occurring as Goku is enraged by Frieza’s carnage — a pivotal moment, showing Super Saiyan is not just a legend. The debut appearance of Dragon Ball, in Weekly Shonen Jump No. 51 from 1984, was another cultural milestone featured in the auction, and it commanded $45,000. The current best-selling Manga and collected comic book volumes of all time, One Piece, also got its start in the pages of Weekly Shonen Jump when, in No. 34 from 1997, creator Elichiro Oda began the epic with the story of a boy who wished to become a pirate. This piece of Manga history realized $42,500. “Heritage has built record-breaking markets for comics, video games, trading card games, action figures and more,” Garcia says. “As leaders in the pop culture collectibles marketplace, it was only fitting that we celebrate Manga, the art form that has attracted generations of fans all over the world and shaped global pop culture.” Images and information about all lots in the auction can be found at HA.com/7457. Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world's largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, Chicago, Palm Beach, London, Paris, Amsterdam, Brussels, Hong Kong and Tokyo. Heritage also enjoys the highest Online traffic and dollar volume of any auction house on earth (source: SimilarWeb and Hiscox Report). The Internet's most popular auction-house website, HA.com, has more than 2 million registered bidder-members and searchable free archives of 7,000,000 past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit. For breaking stories, follow us: HA.com/Facebook and HA.com/Twitter . Link to this release or view prior press releases . Hi-Res images available: Jesse Hughey, Public Relations Specialist 214-409-1376; JesseH@HA.com |

