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Media Relations

Christina Rees

Christina Rees

Director of Public Relations and Communications

CRees@HA.com
Steve Lansdale

Steve Lansdale

Senior Public Relations and Communications Specialist

SteveL@HA.com
Rhonda Reinhart

Rhonda Reinhart

Intelligent Collector Editor and Communications Specialist

RhondaR@HA.com
Jesse Hughey

Jesse Hughey

Public Relations Specialist

JesseH@ha.com

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Press Release - May 19, 2026

Heritage Launches Sunday Action Figures & Toys Select Extended Bidding Auctions

G.I. Joe Carded Figure Lot of 5 with International Variants (various, 1989-91).
DALLAS, Texas (May 19, 2026) — In response to ever-increasing demand from collectors and an unprecedented volume of consignments in the category, Heritage Auctions will open its first Sunday Action Figures & Toys Select Extended Bidding Auction for bidding on Sunday, May 24, and will close for initial bidding at 6 p.m. Central on Sunday, May 31. The second phase of bidding will then begin, featuring 15-minute incremental extensions. Learn more about extended bidding auctions.

The new weekly auction will feature the same variety of toys offered in Heritage’s monthly Showcase auctions. Collectors can look forward to offerings from some of the hobby’s most popular lines, including Star Wars, G.I. Joe, Transformers, Aurora Models, and more. Featured items in the first Sunday Action Figures & Toys Select Extended Bidding Auction May 31 will include modern Star Wars collectibles such as The Mandalorian Moff Gideon TMS107 & Dark Trooper TMS032 Figures and C-3PO & R2-D2 Vinyl Sofubi Figures as well as classic pieces like this five-piece lot of G.I. Joe Carded Figures with International Variants dating from 1989–’91.

The additional opportunities for buyers and consignors will help fulfill the expanding demand for collectible toys among adults, who now account for roughly a quarter of all toy sales and represent the fastest-growing segment of consumers in some markets.

“The collectibles market isn’t just growing — it’s maturing into a powerful cultural and financial force,” says Justin Caravoulias, Consignment Director of Action Figures and Toys at Heritage Auctions. “Nowhere is that more evident than in toys, where nostalgia, rarity and storytelling converge to transform childhood artifacts into serious assets. What was once play is now legacy, and the demand shows no signs of slowing.”

Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world's largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, Chicago, Palm Beach, London, Paris, Amsterdam, Brussels, Hong Kong and Tokyo.

Heritage also enjoys the highest Online traffic and dollar volume of any auction house on earth (source: SimilarWeb and Hiscox Report). The Internet's most popular auction-house website, HA.com, has more than 2 million registered bidder-members and searchable free archives of 7,000,000 past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit.

For breaking stories, follow us: HA.com/Facebook and HA.com/Twitter . Link to this release or view prior press releases .

Hi-Res images available:
Jesse Hughey, Public Relations Specialist
214-409-1376; JesseH@HA.com